Product/UX Design Leader specializing in Innovation Strategy and AI Applications.

  • Leyla Novini

    Designer, Storyteller, Leader

    Product | UX Design Leader with expertise in user research and prototyping web, mobile, and interactive experiences with a passion for artificial intelligence design. I am fascinated by the challenges emerging technologies evoke user-centered experiences and believe that AI is vital for data-driven environments.

    Currently, I am a Senior UX Designer at J.P. Morgan Chase.

Latest Collaborations and Case Studies

stock price voice user interface
Stock Price - Voice User Interface
AURA
AURA - Speculative Design in Music Curation
Illy
Illy Cafe - Italia Innovation Program
Additional Case Studies

I specialize in

user experience design icon by rafael garcia mota

User Experience Design

With a background in consumer marketing, I focus on user-centered designs that result from careful user and industry research and strive to create a seamless product experience.
artificial intelligence icon by oksana latysheva

Artificial Intelligence

I am fascinated by the importance of UX and UI in artificial intelligence. I have led initiatives to build the framework and case studies in data-driven conversation design and machine learning applications.
internet of things icon by christopher Holm-Hansen

Voice Interfaces

I believe there is more to a design system than what the user can see. I value how the user interacts with their hearing, and with AI, I have expertise in voice interactions on home and mobile devices.
music technology icon by iconic

Music Technology

In my spare time, I am a classically trained musician and fascinated with music technology. I love to experiment with unconventional musical instruments and interactive sound installations.
leyla

About Me

Versatile Senior UX design leader with experience in digital product across the music technology, fashion, and financial industries. In addition to driving UX practices in research, and building prototypes from wireframes to high-fidelity for clients, I have led research and developed frameworks in user experience design for artificial intelligence, voice interfaces, and machine learning platforms. While I specialize in AI, I am always exploring UX techniques across the tech industry.

Outside of my work, I love photography, performing improv, and playing the clarinet.

Prototyping Toolkit

  • Design
    • Adobe (Photoshop, Illustrator, XD)
    • Figma
    • Sketch
    • Invision
    • Framer
  • Code
    • HTML/CSS
    • Javascript
    • Node
    • Python
    • Terminal
  • Physical Computing
    • Arduino
    • Raspberry Pi
    • Sensors
    • Soft Circuits